Atkins, D.J., Lau, T.Y., & Wang, K. (2014). Media versus individual frames and horizontal knowledge gaps: A study of the 2010 health care reform debate online. Retrieved from http://enx.sagepub.com/ Electronic News, doi: 10.1177/1931243114524419
This work primarily highlights various types of media coverage of the Affordable Care Act with content to include partisan and non-partisan sources while evaluating the effects on the public opinion. Since many people rely on media (social and television) for information, the opinions of the public are targets in political agendas. Overwhelming the consumers with information does not ensure in depth knowledge and/or understanding of the overall message. This report was selected to provide statistical information of media attempts for and/or against health care reform. Much of the surveyed audience was considered the “young invincible”, ranging in age from 18-34, while the other age groups were also surveyed. The survey included the choice of news or media outlets, as well as social networks. The overarching finding is that information characterized by the media and how information is stored by an individual can lead to knowledge gaps. With the introduction of 24-hour television and social media, many of the myths and fears surrounding health care reform were perpetuated by these sources.
Barry, C. L., Baum, L., Fowler, E. F., Gollust, S.E., & Niederdeeppe, J., (2014). Report on health reform implementation, first impressions: geographic variation in media messages during the first phase of ACA implementation. Journal of Health Politics, Policy and Law, 39. doi: 10.1215/03616878-2813756. 2014 by Duke University Press
This article describes the essence of media advertisement, whether in health insurance products, political and or news coverage in geographical regions. The data gathered during this research suggests if media sources are not considered when evaluating the outcomes-favorable or less than favorable results of enrollment, political climates/attitudes could be misleading. Researchers believe “perceptions of US health care options, costs and quality” could be adversely affected in regions that currently have geographic variations. The article offers a several aspects of media influences on the public by quantifying the amount of advertisements for example within regions of a single state. Opinions are formed not only by what you here, but may also be limited to information in your locality.
Brown, J. (2014, February). Special Report. 4 Ways to attract young invincible. Managed Healthcare Executive
This article describes the use social media outreach efforts to attract 18-34 year olds dubbed “young invincibles”. The overall goal of this special highlights many forms of social media, such as YouTube, SnapChat, hip-hop radio advertisements and text messaging. These are primarily focused on initiating young adult enrollment in healthcare plans and offering innovative products. Four (4) ways to engage uninsured or to attract plan members included creation of new web-based health care products, appealing to ethnic groups within the population, use of social media-(YouTube, videos, texting, etc.) and the benefits-coverage is financially sound. This article also offers a perspective that a lot of education was/is required to bring awareness of financial help available to comply with the Affordable Care Act. As with any new legislation, reform or change, there will be opposition. One advertisement encouraging young adults to opt out of health care enrollment reached an epic number of viewers due to the movie-like content. This article was selected to demonstrate the creativity involved to raise awareness of the need for health coverage.
Miles, T.P. (2012). Health care reform and disparities: History, hype and hope. Retrieved from: http://newman.richmond.edu:2249/ehost/detail/detail?sid=f17fa325-be44-43e6-8120-73baf15bc969%40sessionmgr4005&vid=0&hid=4212&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=nlebk&AN=774491
The Patient Protection and Affordable Care Act (PPACA) touts coverage for the uninsured. A subset of those uninsured is young adults, primarily between the ages of 18 and 29 (some reports range 18-34). Dr. Miles provides a comprehensive look at the Act and associated gaps. Chapter 7, “Young Adults” advises that young people must be included in the conversation at the planning phase. The information in the chapter and throughout the book offers real-life accounts of the challenges faced by uninsured young people that have not been included mainstream social media outlets. After closer inspection of the efforts for health care reform, there is the high cost and who will win, lose or draw. I must admit, my opinions about the Act was, that there would be healthcare for ALL. However, it is negligent to think that everyone has a clear understanding of the benefits that will be afforded to participants, and even more so if the groups are not in the conversation to frame the law.
Selvam, A. (2014). The social media scene: Helping the uninsured log on so they can sign up. Modern Healthcare 10/28/2013, Vol. 43(43), 26.
I selected this article to give you an idea about the impact of social media on the uninsured and the Affordable Care Act to illustrate the creativity of advocates in the campaign for healthcare reform. Many states with large populations of uninsured, like Texas and California, utilized social media as “virtual classrooms”. These virtual classrooms assist citizens with questions, “have virtual town-hall style meeting and to provide and easy way for organizers to blast information about costs, eligibility and information required to sign up”. Online advertisements target women, young adults and families. Outreach is challenging and requires a lot of work and dedication to ensure everyone reached.
Schwartz, M. & Young, K. (2014). Healthy, wealth and wise: How corporate power shaped affordable care act. New Labor Forum, 23(2), 30-40. doi: 10.1177/10095796014527828. Retrieved from http://nlf.sagepub.com
I selected this article as it demonstrates the two aspects of public opinion as it relates to health care reform. The writers suggest, “while paublic opinion may have played some role in getting healthcare reform on the policy agenda, it was marginal to the policymaking process itself”. Most would agree that everyone needs health care coverage nevertheless, this did not occur with Patient Protection and Affordable Care Act of 2010. Despite the fact that reform was intended for the public, reform was shaped by corporations and lobbyists (those with special interests). Missing the mark, though millions are eligible for did benefit from coverage, there are still gaps. A universal health plan would have undoubtedly provided healthcare for ALL.
Why Do Uninsured Hate Obamacare [Opinion]. (2004, January) Investor’s Business Daily, pA14.1p
An opposing view of the Act is outlined in this article from the “Investor’s Business Daily”. The article written in January 2014 is largely dependent upon data from the Kaiser Family Foundation, which does not have an optimistic view the impact that will be made by the Act. Citing expensive plans and the inability of the law to impose taxes, the data compiled is less than one month after the programs were launched and two months prior to the March 31st deadline is somewhat disparaging. I submit a rush to judgment is being made and the overall article underestimates the American people when it comes to taking advantage of opportunities to manage and/or improve their health. The other concern in this article is the term “hate” being used. I do not comprehend the rationale of the writers to take pride by encouraging people to remain uninsured.